Current Issue : July - September Volume : 2017 Issue Number : 3 Articles : 6 Articles
Ethics in marketing and advertising has always been a subject most talked about not just by\nresearchers but also by people at large. It has been observed that in the last decade companies\nhave increased their advertising investments to attract consumers but the question remains\nthat whether those advertisements are up to the ethical standards set by advertising and\nmarketing associations. In our research we have tried to review the literature extensively in\norder to understand the standards for ethical marketing and advertising, and also to see\nwhether the set criterion is being considered by the Telecommunication industry of Pakistan.\nConvenient sampling that was used to collect the data Analysis revealed that advertisers most\noften ignore the standards set by the censor bodies like PEMRA (Pakistani Electronic Media\nRegulatory Authority) and 4 A�s (American Association of Advertising Agencies). It was also\nconcluded that the consumers find telecommunication Ads having exaggeration of features and\nservices and consider the frequency of Ads with the amount of spending done on them to be\nunnecessary and wasteful....
Talent Management is becoming one of the most contemporary terms used and most influential weapon for\ncompanies to utilize them effectively in order to gain competitive advantage and get worth worthy. Therefore, this\nstudy is aimed at exploring the effect of using Talent Management Strategies (TMS) and Service Quality (ServQual) on\nBeneficiaries� (Customers�) Satisfaction (BS) at Healthcare Sector of Jordan. A questionnaire was used to obtain data\nfrom healthcare sector of Jordan purposely chosen Princess Rahma for Pediatric Hospital in Irbid with 189 respondents\nwho were at all levels, only 156 were returned but 21 of them were excluded because they were invalid for statistical\nanalysis, only 135 questionnaires were valid and considered with a percentage of 71%. The findings revealed that\nthe level of importance and implementation of Talent Management Strategies�, Service Quality, and beneficiaries�\nSatisfaction were high at Princess Rahma Hospital supported by the correlations between these variables which were\nstatistically and positively strong and significant. Moreover, a significant and statistical effects at (P � 0.05) of Talent\nManagement Strategies on Service Quality from one hand, a positive and significant effects at (P � 0.05) of Talent\nManagement Strategies on Beneficiaries� Satisfaction. Thus, in turn, Service Quality has enhanced Beneficiaries�\nSatisfaction in Jordan Healthcare Sector at (P � 0.05). Finally, study results revealed that a significant and positive\neffects of Talent Management Strategies and Service Quality as independent variables on Beneficiaries� Satisfaction of\nJordan Healthcare Sector at (P � 0.05). The study recommended more studies related to Talent Management and its\nStrategies and tied them with other based-service companies....
The delivery of service quality within the tourism, hospitality and leisure industry is located firmly within marketing.\nSince services within the tourism, hospitality and leisure industry are intangible, the only option that can easily provide\na competitive advantage to these restaurants and other sectors in this industry is the quality of service provided to\nclients. Human contact are necessary for the delivery of service, it is at this moment that front line staffs or employees\nneed to show their best in order to sell the image or reputation of the firm, and there will be a repeat of purchase by the\ncustomers when they feel satisfied with the quality of services rendered to them. Quality enhancement is increasing and\nthat service quality and customer satisfaction is central and vital to any business. The Ministry of Tourism and Leisure in\ncollaboration with some proprietors have been carrying-out nationwide training to improve on guest satisfaction during\nthe 2016 and 2019 African cup of Nations for female and male respectively....
Introduction: Leadership in schools has been a major cause for concern, not only in our Jamaican society, but on a global\nlevel. Leaders are metaphorically viewed as anchors, as they are totally responsible for the success of their organization.\nObjectives: The aim of the current research is to: evaluate the role of instructional leadership on academic performance\nof students; Assess how instructional leadership influence on teachers� instructions; evaluate instructional leadership and\ntypology of school, and explore instructional leadership in secondary educational institutions in St. Andrew, Jamaica.\nMethods: This research employed mixed methodology. Survey research and phenomenological research methodologies\nwere employed to investigate the topic. The sample comprised of one hundred teachers and administrators at two secondary\neducational institutions in Kingston and St. Andrew. For the quantitative data, these were recorded, retrieved, and analysed\nusing the Statistical Packages for the Social Sciences for Windows (Version 21.0). The qualitative data were analyzed using\nthematic identifications and narrations. A p value of 5% was used to establish statistical associations.\nFindings: The majority of the respondents were females (69%), non-senior teachers (68%), and have been teaching\nfor 4-10 years (43%). A positively weak statistical correlation existed between the performance of students and instructional\nleadership, with only 1.4% of the variance in academic performance students can be accounted for by instructional\nleaderships.\nConclusion: The discourse of instructional leadership accounting for high academic achievement of students does\nnot exist in this study, and this provides a platform for further examination of the issue from the perspective of instructional\nleadership and other variables....
Purpose: The aim of the paper is to study the factors influencing the development process of networking\ncollaborations between small and medium-sized in Italian touristic system. These businesses must choose the\nnetwork because of the difficulty of growing and because they need to achieve competitive advantage.\nDesign/Methodology/Approach: The survey was carried out by administering a questionnaire addressed to\na sample of travel agencies and tour operator affiliated to FIAVET (Italian Federation of Associations of Travel and\nTourism Company). The analysis sample is made from 1.034 small and medium ââ?¬â?? sized enterprises.\nOriginality/Value sustainability: This paper aims to contribute to the recent studies on the management and\ngovernance of small and medium-sized tourism enterprises, with the effort to improve the competitiveness of small\nand micro enterprises. These studies are trying to identify the most suitable business formula in order to achieve the\ncompetitive advantage.\nFindings: A network consists of actors who sometimes belong to related economic sectors. It represents an\norganizational model that can overcome the difficulties caused by the tourism offer fragmentation that exists in Italy\nand abroad.\nLimits: The narrowness of the sample and the economic sector of the businesses interviewed suggest a number\nof new directions of scientific research that have not yet been adequately studied for tourism studies....
This article presents the author�s attempt to form the theoretical basis of categorical apparatus of tourism, is\na theoretical and practical analysis of the current state of the conceptual apparatus of the tourism industry, on\nthe basis of which the conclusions and proposals formulated by the creation of categorical apparatus of tourism.\nMoreover, tourism competitiveness of destinations will investigate speculatively through the case of Uzbekistan.\nPaper concludes major drawbacks of tourism competitiveness with the further analyses of sub-sectors....
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